Why Do Design Companies Buy Apple Computers?
There is no technical reason for the Graphic Design industry to stick with Apple kit any more, because they essentially run the Adobe’s operating system. I’m only half joking; most designers don’t use computers for anything other than web browsing, email, and Adobe tools - especially since Adobe bought Macromedia last year.
This feels faster on Windows, and Apple sells normal PCs these days, in nice cases, so generic “beige box” PC hardware is identical, and cheaper. Today Adobe develops software for Windows first and Mac second, and the delays with CS3 have been Vista related, not Mac OS X related.
In the last 10 years, since Adobe’s tools become viable on Windows, the industry has wasted millions of shareholders’ money on shiny Apple kit, simply because Apple has (better) designers than Microsoft and Dell, and designers like design. No surprise in that, though.
The Why Do Design Companies Buy Apple Computers? by David Crossland, except the quotations and unless otherwise expressly stated, is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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